Business: Marketing AAS
The Associate in Applied Science Degree in Business: Marketing provides career oriented academic training in the fundamentals of marketing. Students gain knowledge of various marketing and business-related areas, including advertising, selling, retailing, consumer behavior, accounting and economics as well as basic computer skills that will assist them in making marketing-related decisions.
- Business and Computers, Online Program
Program Costs & Financial Aid
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Program Learning Outcomes
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
To be eligible for admission into this program, students must meet the general requirements for admission to New River Community and Technical College.
For more information on this program, contact Brian Testerman at btesterman@newriver.edu or 304-818-2003 or Ann Nagye at anagye@newriver.edu or 304-929-6736.
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Positions such as marketing management trainee, retail manager, advertising manager, sales professional and similar titles are available in businesses, industries, government entities and nonprofit organizations.