Nicholas County Campus

General Business: Marketing AS

The Associate of Science Degree in General Business, with an emphasis on Marketing, is career-oriented and designed to provide academic training in marketing. Students acquire knowledge of various marketing and business-related areas, including advertising, selling, retailing, consumer behavior, accounting, and economics. Students also gain basic computer skills that will assist them in making marketing-related decisions. Positions available include marketing management trainee, retail manager, advertising manager, and sales professional.

 REQUIRED COURSES

General Business: Marketing

Total Degree Hours: 69

First Semester

Number

Title

Hrs

ACCT 101

Principles of Accounting I

3

BUSN 100

Introduction to Business

3

BUSN 130

Microsoft Word & the Internet

3

ENGL 101

Composition

3

MATH 101

General Math (or higher)

3

Total Semester Hours

15

 

Second Semester

Number

Title

Hrs

ACCT 102

Principles of Accounting II

3

BUSN 114

Quantitative Business Analysis

3

BUSN 245

Microsoft Excel

3

MRKT 110

Principles of Marketing

3

MGMT 110

Principles of Management

3

Restricted English Elective: choose from

3

ENGL 102

Research

ENGL 103

Technical Writing

Total Semester Hours

18

 

Third Semester

Number

Title

Hrs

BUSN 210

Business Law/Legal Environment

3

BUSN 230

Desktop Publishing

3

ECON 211

Principles of Economics I (Macroeconomics)

3

MRKT 231

Retailing

3

PSYC 103

General Psychology

3

SPCH 208

Fundamentals of Speech

3

 

Total Semester Hours

18

 

Fourth Semester

Number

Title

Hrs

BUSN 272

Career and Professional Development

3

BUSN 291

Internship

3

ECON 212

Principles of Economics II (Microeconomics)

3

MRKT 252

Advertising/Promotion

3

MRKT 272

Selling/Sales Management

3

MRKT 281

Consumer Behavior

3

Total Semester Hours

18

 

Evaluation Sheet

2014-2015

2013-2014

2012-2013

 

 

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Online Bookstore Open

The Online Bookstore is open.  Students with credit on their account will be able to use their financial aid to purchase books.  If you are using financial aid as your payment method, your username is your student ID number and your password is your six digit birth date.  Contact the Business Office if you need assistance.