General Business: Marketing AS

The Associate of Science Degree in General Business, with an emphasis on Marketing, is career-oriented and designed to provide academic training in marketing. Students acquire knowledge of various marketing and business-related areas, including advertising, selling, retailing, consumer behavior, accounting, and economics. Students also gain basic computer skills that will assist them in making marketing-related decisions. Positions available include marketing management trainee, retail manager, advertising manager, and sales professional.

 REQUIRED COURSES

General Business: Marketing

Total Degree Hours: 69

First Semester

Number

Title

Hrs

ACCT 101

Principles of Accounting I

3

BUSN 100

Introduction to Business

3

BUSN 130

Word Processing & the Internet

3

ENGL 101

Composition

3

MATH 101

General Math (or higher)

3

Total Semester Hours

15

 

Second Semester

Number

Title

Hrs

ACCT 102

Principles of Accounting II

3

BUSN 114

Quantitative Business Analysis

3

BUSN 245

Microsoft Excel

3

MRKT 110

Principles of Marketing

3

MGMT 110

Principles of Management

3

Restricted English Elective: choose from

3

ENGL 102

Research

ENGL 103

Technical Writing

Total Semester Hours

18

 

Third Semester

Number

Title

Hrs

BUSN 210

Business Law/Legal Environment

3

BUSN 230

Desktop Publishing

3

ECON 211

Principles of Economics I

3

MRKT 231

Retailing

3

PSYC 103

General Psychology

3

SPCH 208

Fundamentals of Speech

3

 

Total Semester Hours

18

 

Fourth Semester

Number

Title

Hrs

BUSN 272

Career and Professional Development

3

BUSN 291

Internship

3

ECON 212

Principles of Economics II

3

MRKT 252

Advertising/Promotion

3

MRKT 272

Selling/Sales Management

3

MRKT 281

Consumer Behavior

3

Total Semester Hours

18

 

Evaluation Sheet

2013-2014

2012-2013

2011-2012

 

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Moving Celebration

In celebration of the new Mercer County Campus, the college will be having a moving celebration outside the new location at 1001 Mercer Street in downtown Princeton on Thursday, July 31 from 11 a.m. until 2:30 p.m. on that day.  There will be lemonade and cookies as well as staff available to answer questions about plans for the campus and to assist with registering for classes.