General Business: Marketing AAS

The Associate in Applied Science Degree in General Business, with an emphasis on Marketing, is career oriented and designed to provide academic training in marketing. It is the goal of this degree to achieve acceptance as an employment credential. Students acquire knowledge of various marketing and business-related areas, including advertising, selling, retailing, consumer behavior, accounting, and economics. Students also gain basic computer skills that will assist them in making marketing-related decisions. Positions available include marketing management trainee, retail manager, advertising manager, and sales professional.

 REQUIRED COURSES

General Business: Marketing

Total Degree Hours: 60

First Semester

Number

Title

Hrs

ACCT 101

Principles of Accounting I

3

BUSN 130

Microsoft Word and Internet

3

ENGL 101

Composition

3

MATH 101

General Mathematics (or higher)

3

MRKT 110

Principles of Marketing

3

Total Semester Hours

15

 

Second Semester

Number

Title

Hrs

ACCT 102

Principles of Accounting II

3

BUSN 245

Microsoft Excel

3

SPCH 208

Fundamentals of Speech

3

Restricted English Elective: Choose From

3

ENGL 102

Research

3

ENGL 103

Technical Writing

Restricted Social Science Elective: Choose From

3

PSYC 103

General Psychology

SOCI 210

Principles of sociology

Total Semester Hours

15

 

Third Semester

Number

Title

Hrs

MRKT 231

Retailing

3

BUSN 210

Business Law & the Legal Env.

3

ECON 211

Principles of Economics I

3

MATH 210

Elementary Statistics

3

MRKT 252

Advertising and Promotion

3

Total Semester Hours

15

 

Fourth Semester

Number

Title

Hrs

MRKT 272

Selling and Sales Management

3

MRKT 279

International Marketing and Trade

3

MRKT 275

International Communication and Cultural Awareness

3

ECON 212

Principles of Economics II

3

MRKT 281

Consumer Behavior

3

Total Semester Hours

15

Evaluation Sheet

2014-2015

2013-2014

2012-2013

 

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All New River CTC offices will be closed November 27 and 28 for the Thanksgiving holiday.