The Office of Communications serves as the official coordinating department for all communications of the College. At the direction of the President, the Chief Communications Officer, or designee, serves as the official spokesperson for the College.
Communications staff manage all external communications including media relations; advertising (except legal or job vacancy advertising); promotion of special events; development of publications including the Annual Report, Current Newsletter and brochures; signage; the College website and the presence of any New River entity on a social media platform. The Office also manages internal communications including the Transitions newsletter for faculty and staff.
To tell New River's story effectively in order to advance all facets of the College, while defining and protecting New River's brand.
- Increase awareness of New River throughout its service region and beyond.
- Evaluate all communication vehicles and how they could be modified and made more effective.
- Engage the College community in enhancing New River's image.
- Restructuring of the Communications department to maximize employee's skills and qualifications.
News and Publications
Transitions Newsletter (replaced by From the Hawk's Nest in 10/2013)
These are the official templates for creating flyers promoting college events. They are .pub files for use in Microsoft Publisher. To download the template, click on the thumbnail sample of the version you would like.
Files for all College brands (New River logo, seal, mascot logo, foundation etc.) may be obtained by emailing
. Be sure to include how the logo will be used, if it will be displayed over any color, and what program will be used to place the logo.
For questions regarding acceptable uses of the logo, please see the Graphic Standards Manual.
Policies and Procedures
Additional policies/procedures are under development for email communications, external communications, and social media.
Tips from the Office of Communications
There are two approved vendors for the College. Chapman Printing in Charleston prints business cards, envelopes, forms, letterhead, etc. Central Printing from Beckley is our printer for color work such as the Current, Annual Report, and four-color brochures. If you need to order printed items, please contact Barbara Elliott to assist in placing the order. Barbara is also the contact for ordering name badges.
Use of the New River Logo and Name
The acceptable names for the College are New River Community and Technical College or New River. The abbreviation NRCTC is not acceptable.
Guidelines for the appropriate use of the New River logo can be found in the Graphic Standards Manual.
Flyers and Brochures
Anyone wishing to produce a brochure should work with the Office of Communications for assistance in copywriting and design. Do not create brochures in Publisher and print them internally. Our goal is to maintain a very high professional standard in the appearance of College publications, and we also are striving to achieve a consistent look and feel in our printed materials. Barbara Elliott can help you develop a very attractive brochure. Michael Meador is a professional graphic designer and does some of our design work in-house. If his schedule does not permit him to work on a project, we have an excellent freelance designer who assists us when needed.
When designing a flyer, please keep the following pointers in mind:
- Do not use more than one or two fonts at the most. Arial and Times New Roman are the College's designated fonts. Don't use italics or all caps unless there is a compelling reason to do so.
- Do not use more than one or two graphics or photos. A simple, clean design is more attractive and likely to be noticed.
- Use colors that blend with the template design. Avoid using red for text. It is the hardest color to read.
- Don't just grab images off of the web. Make sure that any photos or images you use are not copyrighted.
- Avoid putting too much information on a flyer. The idea is to grab people's attention and get them to follow up, either by attending or calling for more information. Too much text makes the flyer too cluttered and people will not take the time to read it.
- Flyers should follow the same basic rule as a news release. Tell the reader WHO, WHAT, WHERE, WHEN and WHY they should attend. Particularly since we have multiple locations and flyers may be posted on Facebook, be sure to identify the location of your event (campus and building/room number).
- If you are e-mailing the flyer to others to print, remember that they may not be able to print in color. Try printing it in black and white to make sure that your flyer looks good in both formats before sending it out.
- Please contact the Public Relations Office if you have questions or need assistance in developing a flyer.
Image fair use and copyright
With a simple google, you can find thousands of images that represent any subject. But just because they are there, does not mean they are free to use. Most images are copyrighted and it is not legal for you to reproduce or use them without the copyright holder's permission. The safest bet, is take a photo yourself. If that is not an option, there are services that provide copyright free images.
We have seen a tremendous growth in the number of friends of the New River Facebook page in the past year. We encourage you to send information about events on your campus to Michael Meador to post on the page. We'd love to receive both announcements of upcoming events, photos and follow-up after events occur. If Michael is not in, Barbara Elliott can post for you.
Please note that there is only one authorized New River Facebook page. We are developing a social media policy that will address this issue, but be aware that no individual campus, club or other College entity is authorized to create a Facebook, Twitter or other social media account on behalf of New River without consulting the Office of Communications.
Michael Meador has overall responsibility for the website, but there are around 20 content managers responsible for information on different portions of the site. If you would like individual assistance in getting your pages updated, Michael will be happy to work with you one-one-one. Just give him a call or send an e-mail to schedule a time.
If you become aware of inaccurate or outdated information on the site, please bring it to Michael's attention so he can work with the appropriate content manager to get it corrected. Michael also posts information on the myNewRiver portal page, so if there is information you would like to communicate there, please let him know.
Members of the news media are asked to work through the Office of Communications to schedule interviews. However, reporters will sometimes contact a campus or department directly rather than going through our office. Television crews have been known to just show up unannounced. If reporters contact you directly, please ask them to contact Barbara Elliott for assistance. If they simply show up, please notify Barbara, or in her absence Libby Belcher, of their presence. In most cases it will be fine for someone at the campus to talk to them, but the Communications Office needs notified.
Publicity and Advertising
The Office of Communications is the only department authorized to send information to the news media or to place advertisements (other than employment ads or bid announcements) in print or broadcast media.
If you would like assistance in promoting a program, class or event on your campus, Barbara Elliott can assist you with either publicity or advertising. Publicity involves preparing a news release and/or public service announcement, which is sent to the newspapers and/or radio and they run it free of charge (although whether they print it or not is up to them). The newspapers in our market are very good about running our news releases, but there is no guarantee.
Paid advertisements can be placed in newspapers, television, or on the radio. The communications office already has contracts in place to run ads throughout the year, these are available by request for new programs, etc. If these are not able to be utilized, additional spots can be purchased at our discounted rates and charged to a departments budget. Please submit your request for advertising or public relations assistance at least two weeks before you need the advertisement or article submitted.